On my way home from the gym tonight I noticed some new ads in HBO’s brilliant subversive Marketing campaign for True Blood. Two days ago these posters were pristine and I didn’t even read them. Today I’d noticed that another layer of posters had been added to mimic vandalism by anti-vampire integration types. Brilliant. (CLICK ON IMAGE FOR FULL SIZE ADS)

The new posters (and I apologize for the location, they are building an Urban Outfitters-offshoot behind those bills) hold the slogan, “Vampires were people too” along with a link to a site for the American Vampire League. The call to action at the bottom reads, “SUPPORT EQUALITY FOR ALL CITIZENS. SUPPORT THE VAMPIRE RIGHTS AMENDMENT.” This, along with Bloodcopy, The Vampire Blog and the TruBlood beverage ads that started it are making me wonder how much further this campaign will go?