Lauren Luke: A YouTube star you don’t want to strangle.
July 13th, 2008 by AliUptownSo I was doing one of those random, time-wasting searches on YouTube, when I stumbled across a video on how to apply makeup to look like a particular star (notice I failed to mention which one I stumbled across). In this video was this smiley, unassuming girl with a funny little accent, who was very natural on camera, and very skilled at makeup application. I saw that she had tons of makeup tutorials on YouTube, so I spent a good couple hours watching them.
Turns out this friendly face was Lauren Luke, who has been putting these videos up online for over a year now. Lauren (panacea81), 26-year-old mother of one, got tired of her job and decided to do something she loved. She started selling cosmetics and makeup brushes on eBay, and instead of putting pictures of the say, mango-orange eyeshadow, she took pictures of herself wearing said eyeshadow. Then she began to get requests for tutorials. Her videos became more and more popular, and she soon began getting requests on how to look like Leona Lewis in her new music video, or say, Britney Spears in the video for Toxic. Now she’s one of the most well-known makeup artists in the world, and her videos are some of the most viewed on YouTube, with over 8 million hits.
Lauren was completely self-taught, a lover of makeup and crazy colors (much like myself) and experimenting with them. She’s recently began taking beauty school classes, to ‘brush up on the basics’. Off camera, she is quiet and timid, and admits to having few friends.
I think she came up with a million-dollar idea that has global appeal for women who want to learn how to use makeup. YouTube has recently begun a partnership with its most popular channels, and through this Lauren could potentially bank. Not to mention that her viral popularity has caught the eye of cosmetic brands like MAC, Stila and Barry M Cosmetics, the latter of which has her making videos for their own website, reviewing their products and using them in her tutorials. She is such a personable, humble girl to be such a huge YouTube star-one of the most popular channels in the UK. And myself being of the ‘non-stick-sized’ variety, it is so refreshing to see someone real succeeding in the cosmetics/beauty industry.
I personally want to thank Lauren, not only for setting an example for people afraid of pursuing their dreams, or for being a role model for the real girls out there, proving that you don’t have to look the way movies or magazines tell you to look in order to be happy and/or successful, but most of all, for bringing a little color into the world, and helping others feel beautiful and confident. Girl power, rar!






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