Steve Jobs was more than a visionary, he was a liberator. When the iPod popularized MP3s it killed CDs which in effect sacrificed the cash cow of the Record Industry and the model it had known for 50 years. For many in the biz, the party of the 70′s and 80′s was over but at the artist’s level it became an even playing field where the song you’d recorded for $50 in a garage could do just as well on iTunes as the Brittney Spears track recorded for hundreds of thousands.
With the rise of programs like Kickstarter, entrepreneurs are able to raise capital by crowd-sourcing allowing them to compete in a similar manner. Combine these two principals and you’ve got PledgeMusic.
From their website:
PledgeMusic provides fans and artists the opportunity to work together to make new records and raise money for charity. By combining new social networking technology, old school music biz know how and an irresistible menu of exclusive incentives, fans can visit the site to hear great new music, enjoy and share unique experiences with the artists they love and actively participate in the release process.
PledgeMusic works to raise money for musicians through pledges from fans and friends that don’t get taken out unless the artist achieves their funding goals. There are varying levels of pledges for each project and much like NPR the more you pledge, the more you get in return. Some pledges start just below $10 with CDs and album downloads as the premium and some go up into the thousands of dollars with concerts and instruments as reward forgenerous donation. Beyond simply raising money for music a portion of your pledge also goes to the charity or charities of the artist’s choosing. Today I would like to present 2 pledges for you to consider.
High Voltage Magazine is raising funds and releasing a compilation titled, “Share To Care: Music For Life” which for a $10 features 20 tracks from up-and-coming artists such as Hurricane Bells, Bleu, Robbers On High Street, The Silent Comedy, Billy Morrison, Kim Richey, Viva City and more. The premiums go up to $200 and include VIP passes, autographed memorabilia and the chance to be a writer for High Voltage Magazine for a day.
With your pledge a portion of the donation also goes to The George Harrison Fund for UNICEF.
The George Harrison Fund for UNICEF is a joint undertaking between the Harrison family and the U.S. Fund for UNICEF to support UNICEF programs that provide lifesaving assistance to children, including health, education, nutrition and emergency relief. In the tradition established by George Harrison and Ravi Shankar, The George Harrison Fund for UNICEF continues to support UNICEF programs in Bangladesh while expanding its influence to include other countries where children are in need.
Raising funds for their upcoming full-length debut record and US tour is UK artist KAV and His Band of Blaggers. Kav Sandhu is the former guitarist and songwriter for UK legends The Happy Mondays who were the band to introduce rave culture to modern music. Kav helped to reform the group in it’s current incarnation and for the last couple years has been out building a name with his own brand of Rock and Roll which has been compared in the press to The Stone Roses and Black Rebel Motorcycle Club.
Full disclosure: I’m the rhythm guitarist for KAV when in the US and if this campaign is successful I’ll actually be heading overseas to play as well.
With your £8 pledge to KAV you will receive 2 albums: the debut full-length record as well as a live album recorded last July in Los Angeles. Anglophile premiums range in price from £8 up to £5,000 and include a live show at your party, introducing KAV onstage at the Viper Room in Hollywood, hanging out in London with KAV & Howard Marks, DJing with KAV and a certain UK Superstar, a Gibson Guitar and a Fender Jaguar guitar played by KAV with The Happy Mondays on Top Of The Pops.
A pledge to Kav also means a donation to the Jon Egging Trust:
On the 20th August 2011 Flt Lt Jon Egging tragically lost his life whilst completing a display at the Bournemouth Air Festival. He was coming to the end of his first year with the world-famous Royal Air Force Red Arrows aerobatic team. Before he died Jon became passionate about inspiring young people to take control of their lives through a love of flying and enthusiasm for teamwork. The Jon Egging Trust has been set up by Jon’s wife Emma to realise his dream. At present the trust is in its infancy. Over the coming months we will be developing a scheme to enable young people to develop their natural talents and take control of their future.