True Blood’s Viral Marketing will probably lead to stabbing
From the shows beginning, an involved viral marketing campaign has been central to True Blood’s popularity. It’s a good show, don’t get me wrong (or my co-author will kill me). I think had they not done things like giving samples of TruBlood and replaced their posters with defaced anti-vampire slogans, enough people might not have watched the show and it would have gone the route of John From Cincinnati as a One Season Wonder that died before it’s time.
Their latest campaign is a wooden poster sized flat with stakes cut out at the bottom for people to break off and the tagline, “In case of Vampire” with a diagram of stabbing a vampire in the heart. Clever. I haven’t seen these yet in L.A. and I kind of fear that people will actually get stabbed or mugged with them. Nobody wants to be poked by a stick! “Gives me your money or i’ll pokes ya!” The homeless down in Hollywood might try to build a shack out of them (this applies to the forclosed in Beverly Hills as well). But it looks to me that the stakes have been screwed down for just that reason. HBO has a great legal department, did I mention they are also VAMPIRES!
Tags: Blood Copy, HBO, John From Cincinnati, Posters, True Blood, Viral Marketing, Wooden Stakes
March 21st, 2009 at 11:42 am
DAMN YOU BOY!!! You totally beat me to this post!
But really, have you actually watched the show? Like, more than a couple eps, cause that doesn’t count.
March 21st, 2009 at 11:45 am
No, no time. I’m waiting to be unemployed to catch up on this and Dollhouse and Dexter.
March 21st, 2009 at 12:05 pm
word.